The Natori brand was registered in 1977. In the first months of its work, its founder Josie Natori focused all her efforts on developing comfortable, stylish women’s underwear. Over time, the range was supplemented with models for men. Two years later, a line of women’s homewear appeared.
In 1980, the first perfume from Natori and Parlux appeared – Natori Eau de Parfum. During its development, the creators used only natural ingredients.
Since 1984, shoes and accessories have been produced under the Natori brand.
In 1991, Josie tried her hand at a new area for herself – she developed a collection of bedroom furniture and bathroom accessories.
In 2019, Natori launched a collection of jewelry in partnership with the Angara jewelry company.
