Lizzie Fortunato started out in PR: in 2006, after graduating from university, she joined the Paul Wilmot Communications agency and began promoting accessory brands, and after 10 months she refused to advertise other people’s work and began creating her own. “I always loved designing jewelry and making gifts for friends in college. And after moving to New York, so many friends began asking me to do something for them, that I realized that it was worth taking a risk and launching my own brand!” — the designer recalls his first steps.
It’s interesting that Lizzie not only creates jewelry herself, but also reveals new talents to the world. As part of the Fortune Finds project, the designer presents works by artists, seamstresses, tanners, sculptors and ceramicists found at flea markets and in private workshops in Mexico, Morocco, Japan, and Colombia. “It all started with a personal collection of finds: I’m a junk picker and a visual person, I can’t resist such purchases. But soon there was nowhere to store all this, and the collection turned into a “lost and found office” for beauty seekers like me.”
Lizzie Fortunato’s own works are a godsend for those who are tired of street style clichés that promote the game of tag with the same selection of iconic models. Ethnic experiments with wood, bone, glass and stones are what make boho-chic jewelry and leather accessories appear on the front pages of fashion magazines around the world! The works of Lizzie Fortunato rehabilitate the concepts of “fashion” and “style,” which have long been turned into empty PR hashtags. “The main thing in fashion? – Remain yourself! – Lizzie Fortunato is convinced.
