Jewelry brand called Il Etait Une Fois

Vintage statement suit brooch il était une fois France, sunflower 7 cm.
Vintage statement suit brooch il était une fois France, sunflower 7 cm.

Once upon a time, in 1978, a jewelry brand called Il Etait Une Fois was born in France, the creator of which was Didier Theo, a talented French designer. In 1994, he founded a family business, which was initially called Ca Commence Como Ca. During the same period, with the arrival of his son to manage the company, two brands were launched: “Il Etait Une Fois” (“Once Upon a Time”) and “Atout Moment” (“At Any Time”).

clip on earrings brand once upon a time floral gilded fine gold 18k 742.
clip on earrings brand once upon a time floral gilded fine gold 18k 742.

Didier Theo, who initially signed his products with his full name, later began to experiment with a variety of materials: tin alloy, silver, brass, bronze, copper and even gold. His collections, created by hand, were updated every six months, covering a wide range of styles – from ethnic motifs to modern, from minimalism to geometric shapes.

Gold colored BROOCH stamped ONCE UPON A TIME vintage designer jewelry 2404.
Gold colored BROOCH vintage designer jewelry 2404.

The brand’s products were distributed in specialized stores and boutiques throughout France and Europe. However, in 2019, the company Ca Commence Como Ca ceased to exist.

Necklace signed Once Upon a Time design Didier Thebaud daisy flowers necklace.
Necklace design Didier Thebaud daisy flowers necklace.
This is a brooch floral foliage gold tone handmade France Vantage.
This is a brooch floral foliage gold tone handmade France Vantage.
Once Upon a Time Paris Jewel Designer metal choker bracelet in a modernist style.
Paris Jewel Designer metal choker bracelet in a modernist style.
old clip on earrings Once Upon a Time Gold Metal Couture Jewelry.
Clip on earrings Once Upon a Time Gold Metal Couture Jewelry.
Cara Saga Once Upon a Time gold Ladybug bracelet from 17 to 20 cm.
Cara Saga Once Upon a Time gold Ladybug bracelet from 17 to 20 cm.
Once upon a time leaf shaped gold metal clip on earrings.
Leaf shaped gold metal clip on earrings.
Vintage Botanical Leaf Brooch ONCE UPON A TIME Silver Ivy 10 cm.
Vintage Botanical Leaf Brooch Silver Ivy 10 cm.
Nice original vintage bracelet once upon a time.
Nice original vintage bracelet.
ONCE UPON A TIME THE CAT BROOCH VINTAGE DESIGNER JEWELRY.
THE CAT BROOCH VINTAGE DESIGNER JEWELRY.
Superb Vintage Necklace, Ginkgo Biloba Leaves, Once upon a time.
Superb Vintage Necklace, Ginkgo Biloba Leaves.
Vintage Once Upon a Time French Gold Tone Fruit Clip On Earrings.
French Gold Tone Fruit Clip On Earrings.
Vintage Il Etait Une Fois French Gold Tone Flower Clip On Earrings.
Vintage French Gold Tone Flower Clip On Earrings.
ONCE UPON A TIME VINTAGE NECKLACE IN GOLD METAL SET WITH RED STONES 43 cm.
VINTAGE NECKLACE IN GOLD METAL SET WITH RED STONES 43 cm.
Large Vintage 80's brooch from the French brand Once Upon a Time in.
Large Vintage 80’s brooch.
French Paris Designer Didier Thebaud Necklace Gold Tone Dangles il etait une foi.
French Paris Designer Didier Thebaud Necklace Gold Tone Dangles.
French Designer Didier Thebaud Bean Leaf Gold Toned Brooch il était une fois.
French Designer Didier Thebaud Bean Leaf Gold Toned Brooch.
Il Etait Une Fois Брошь Заколка Цветочная Листва Золотистый Ручной Работы Франция Винтаж.
Brooch Pin Flower Foliage Golden Handmade France Vintage.
Brand mark.
Brand mark.
Il Etait Une Fois Brooch Pin Floral Foliage Gold Tone Handmade France Vintage.
Brooch Pin Floral Foliage Gold Tone Handmade France Vintage.