In late 1969, the couple opened a store called Pad on Ocean Avenue in San Francisco, selling Levi’s jeans, vinyl records, and audio cassettes. In the early 1970s, Donald Fisher decided to rename the store Generation Gap, and then simply GAP.
Doris and Donald Fisher used some of the profits from the business to buy art to decorate their offices or to display at the San Francisco Museum of Modern Art. For example, their collection includes Ellsworth Kelly’s 1953 painting Spectre I.
