Founder Bob Siemon launched his Bob Siemon Designs brand in the early 1970s, focusing on exclusive handcrafted sterling silver pieces with Christian themes. The fashion house offered a wide range of items, from jewelry, including keychains and watches, to interior decor, such as photo frames.
In his book, Jesus Made in America, Stephen J. Nichols describes the moment when Bob Siemon, scorned for his supposedly vulgar presentation of Christian products, personally advertised the quality of his work with elegance in a tuxedo.
Bob Siemon Designs used not only sterling silver, but also high-karat gold and lead-free pewter for its products. A special place was occupied by purity rings – symbols of abstinence, originally worn by teenagers as a sign of chastity before marriage, but over time acquired the meaning of giving up bad habits.
In the 1990s, Bob Siemon became known for creating the popular What Would Jesus Do? (WWJD) bracelet series, reviving an idea originally proposed by Charles Sheldon in the early 20th century. He collaborated with Mel Gibson to develop a line of merchandise related to the film The Passion of the Christ at the turn of the 2000s.
For decades, Bob Siemon Designs has remained a popular choice in Christian and religious stores. The company has been actively updating its product range, offering new jewelry styles and trendy fashion accessories for believers.
