In the middle of the 20th century, the Artistry brand from Amway emerged in the arena of costume jewelry. The collections were characterized by laconic products: strict geometric shapes, hearts and handmade flowers, created by craftsmen from precious metals – gold, tin or silver. The production used silvering and gilding methods in combination with the use of rhinestones, artificial pearls, art glass and enamels.
A turning point in the history of the Amway Artistry brand came at the beginning of the 21st century (2001).
